{"id":1095,"date":"2020-02-20T08:00:32","date_gmt":"2020-02-19T23:00:32","guid":{"rendered":"https:\/\/baigie.me\/officialblog\/?p=1095"},"modified":"2025-01-07T12:05:29","modified_gmt":"2025-01-07T03:05:29","slug":"dark-social-rising","status":"publish","type":"post","link":"https:\/\/baigie.me\/officialblog\/2020\/02\/20\/dark-social-rising\/","title":{"rendered":"BtoB\u306e\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306b\u3064\u3044\u3066"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d99c5f07b45\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" 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href=\"https:\/\/baigie.me\/officialblog\/2020\/02\/20\/dark-social-rising\/#%e8%ac%8e%e3%81%ae%e8%a8%aa%e5%95%8f%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab\" >\u8b0e\u306e\u8a2a\u554f\u30c1\u30e3\u30cd\u30eb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/baigie.me\/officialblog\/2020\/02\/20\/dark-social-rising\/#%e3%83%80%e3%83%bc%e3%82%af%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%82%92%e5%88%ba%e6%bf%80%e3%81%99%e3%82%8b\" >\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3092\u523a\u6fc0\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/baigie.me\/officialblog\/2020\/02\/20\/dark-social-rising\/#%e3%83%80%e3%83%bc%e3%82%af%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%81%ae%e6%88%a6%e3%81%84%e3%82%92%e6%9c%89%e5%88%a9%e3%81%ab%e3%81%99%e3%82%8b\" 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baigie\u300f\u306e\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\u3092\u898b\u3066\u3044\u3066\u3001\u9762\u767d\u3044\u73fe\u8c61\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u516c\u958b\u65e5\u3067\u3042\u308b10\u670817\u65e5\u304b\u3089\u7fcc\u6708\u672b\uff0811\u670830\u65e5\uff09\u307e\u3067\u306e\u3001\u7d041\u304b\u6708\u534a\u306e\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/baigie.me\/officialblog\/wp-content\/uploads\/2020\/02\/\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u2460.png\" alt=\"\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u2460\" 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decoding=\"async\" src=\"https:\/\/baigie.me\/officialblog\/wp-content\/uploads\/2020\/02\/\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u2461.png\" alt=\"\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u2461\" \/><\/p>\n<p>\u9a5a\u304f\u3053\u3068\u306b\u3001Direct\u306e\u5272\u5408\u304c\u6e1b\u308b\u3069\u3053\u308d\u304b\u3001Direct\u3068Social\u304c\u307b\u307c\u540c\u3058\u5272\u5408\u306b\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u6570\u3060\u3051\u306e\u57fa\u6e96\u3067\u898b\u308c\u3070\u3001Direct\u304c\u7b2c\u4e00\u4f4d\u306e\u8a2a\u554f\u30c1\u30e3\u30cd\u30eb\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u306e\u8a2a\u554f\u306f\u9664\u5916\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3082\u4e00\u5207\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u306f\u305a\u3067\u3059\u3002\u3067\u306f\u4e00\u4f53\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>Direct\u3068\u306f\u3001\u6587\u5b57\u901a\u308a\u89e3\u91c8\u3059\u308b\u3068\u3001web\u30b5\u30a4\u30c8\u3078\u306e\u76f4\u63a5\u8a2a\u554f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u53b3\u5bc6\u306b\u3044\u3048\u3070\u3001\u975e\u30d6\u30e9\u30a6\u30b6\u3084\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u554f\u984c\u3067\u76f4\u524d\u306e\u5c65\u6b74\u304c\u63b4\u3081\u306a\u3044\u8a2a\u554f\u3082\u542b\u3081\u3066\u3001\u8981\u3059\u308b\u306b\u3069\u3053\u304b\u3089\u304b\u5206\u304b\u3089\u306a\u3044\u8a2a\u554f\u304c\u3059\u3079\u3066\u7a81\u3063\u8fbc\u307e\u308c\u305f\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002<\/p>\n<p>\u306a\u3093\u3060\u304b\u5206\u304b\u3089\u306a\u3044\u8a2a\u554f\u306e\u96c6\u5408\u4f53\u306a\u306e\u3067\u3001Direct\u306e\u8a73\u7d30\u306f\u63a8\u6e2c\u3059\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u304b\u3064\u3066\u306f\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3084\u30a2\u30c9\u30ec\u30b9\u30d0\u30fc\u3078\u306e\u76f4\u63a5\u5165\u529b\u3067\u306e\u8a2a\u554f\u304cDirect\u306b\u542b\u307e\u308c\u308b\u3001\u3068\u8aac\u660e\u3055\u308c\u3066\u3044\u305f\u6642\u4ee3\u3082\u3042\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u4eca\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30ea\u30d5\u30a1\u30e9\u30fc\u304c\u53d6\u5f97\u3067\u304d\u306a\u3044\u8a2d\u5b9a\u304c\u306a\u3055\u308c\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3001Direct\u306e\u591a\u304f\u3092\u5360\u3081\u308b\u3068\u8003\u3048\u308b\u306e\u304c\u81ea\u7136\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u3044\u3048\u3070\u3001Outlook\u306a\u3069\u306e\u30e1\u30fc\u30e9\u30fc\u3001Excel\u3084Word\u306a\u3069\u306e\u7de8\u96c6\u30fb\u8a08\u7b97\u30c4\u30fc\u30eb\u3001Slack\u3084Chatwork\u306a\u3069\u306e\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u3001Gmail\u3084SpreadSheet\u306a\u3069\u306eGoogle\u95a2\u9023\u30c4\u30fc\u30eb\u3001Evernote\u3084Dropbox Paper\u306a\u3069\u306e\u30e1\u30e2\u30c4\u30fc\u30eb\u3001\u305d\u306e\u4ed6\u3001\u30b0\u30eb\u30fc\u30d7\u30a6\u30a7\u30a2\u3084\u793e\u5185Wiki\u306a\u3069\u306e\u30ca\u30ec\u30c3\u30b8\u5171\u6709\u30c4\u30fc\u30eb\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>Direct\u6271\u3044\u3055\u308c\u308b\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u304c\u3001\u60c5\u5831\u62e1\u6563\u306b\u5f37\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u308b\u3068\u3001\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u306f\u8a08\u6e2c\u3067\u304d\u306a\u3044\u9818\u57df\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u771f\u5263\u306b\u8003\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u601d\u3044\u3092\u5f37\u304f\u3057\u307e\u3059\u3002\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u306f\u8a08\u6e2c\u3067\u304d\u306a\u3044\u9818\u57df\u3068\u306f\u3001\u3064\u307e\u308a\u300c\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e3%83%80%e3%83%bc%e3%82%af%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%82%92%e5%88%ba%e6%bf%80%e3%81%99%e3%82%8b\"><\/span>\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3092\u523a\u6fc0\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u306f\u3001Facebook\u3084Twitter\u306e\u3088\u3046\u306a\u30aa\u30fc\u30d7\u30f3\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u5bfe\u6bd4\u3067\u751f\u307e\u308c\u305f\u6982\u5ff5\u3067\u3001\u30c7\u30fc\u30bf\u306a\u3069\u3067\u306f\u53ef\u8996\u5316\u3055\u308c\u306a\u3044\u300c\u898b\u3048\u306a\u3044\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306fBtoB\/BtoC\u306f\u95a2\u4fc2\u306a\u304f\u3001\u4f8b\u3048\u3070LINE\u306e\u4e2d\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u306f\u3001API\u3082\u63d0\u4f9b\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u30c4\u30fc\u30eb\u3067\u3082\u8a08\u6e2c\u304c\u3067\u304d\u306a\u3044\u3053\u3068\u304b\u3089\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u7e70\u308a\u8fd4\u3057\u307e\u3059\u304c\u3001\u3053\u306e\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306f\u89e3\u6790\u30c4\u30fc\u30eb\u306a\u3069\u3067\u306f\u53ef\u8996\u5316\u3067\u304d\u307e\u305b\u3093\u3002\u3069\u3046\u3044\u3046\u30c4\u30fc\u30eb\u304c\u3069\u306e\u304f\u3089\u3044\u4f7f\u308f\u308c\u3066\u3044\u3066\u3001\u3069\u3046\u3044\u3046\u7d4c\u8def\u3067\u6765\u308b\u304b\u3092\u3001\u78ba\u304b\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u3068\u3057\u3066\u898b\u3048\u306a\u3044\u4ee5\u4e0a\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u3082\u56f0\u96e3\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30c7\u30fc\u30bf\u3068\u3057\u3066\u898b\u3048\u306a\u3044\uff1d\u5b58\u5728\u3057\u306a\u3044\u3001\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u79c1\u305f\u3061\u306f\u3001\u30c7\u30fc\u30bf\u3067\u306f\u53ef\u8996\u5316\u3067\u304d\u306a\u3044\u9818\u57df\u304c\u60c5\u5831\u306e\u6d41\u901a\u3084\u8cfc\u8cb7\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3063\u305f\u3046\u3048\u3067\u3001\u4f01\u696d\u5185\u306e\u8cfc\u8cb7\u306b\u95a2\u308f\u308b\u4eba\u7269\u306e\u884c\u52d5\u3092\u63a8\u6e2c\u3057\u3001\u305d\u308c\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u3092\u8003\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3044\u3048\u3070\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u4ee5\u5916\u306b\u3082\u30c7\u30fc\u30bf\u3067\u306f\u53ef\u8996\u5316\u3067\u304d\u306a\u3044\u4e16\u754c\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u5bfe\u9762\u3067\u306e\u6253\u3061\u5408\u308f\u305b\u3001\u4f11\u61a9\u4e2d\u306e\u4f1a\u8a71\u306a\u3069\u3082\u3001\u91cd\u8981\u306a\u60c5\u5831\u306e\u6d41\u901a\u7d4c\u8def\u3067\u3059\u3002\u88cf\u8fd4\u305b\u3070\u3001\u30c7\u30fc\u30bf\u3067\u628a\u63e1\u3067\u304d\u308b\u306e\u306f\u4e00\u90e8\u3067\u3042\u308a\u3001BtoB\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u308b\u8005\u306f\u3001\u30c7\u30fc\u30bf\u306e\u305d\u306e\u5148\u306b\u3042\u308b\u30ea\u30a2\u30eb\u306a\u4eba\u306e\u884c\u52d5\u3084\u5fc3\u7406\u3092\u60f3\u50cf\u3059\u308b\u529b\u304c\u6c42\u3081\u3089\u308c\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/baigie.me\/officialblog\/wp-content\/uploads\/2020\/02\/\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb.png\" alt=\"\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\" \/><\/p>\n<p>\u78ba\u5b9f\u306b\u5b58\u5728\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u304c\u3001\u53ef\u8996\u5316\u3067\u304d\u305a\u3001\u76f4\u63a5\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u3067\u304d\u306a\u3044\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3002\u305d\u3093\u306a\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3092\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3059\u305f\u3081\u306b\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u7e4b\u304c\u3063\u3066\u3044\u308b\u300c\u95c7\u306e\u4e16\u754c\u306e\u5165\u53e3\u300d\u3067\u3042\u308b\u3001Twitter\u3084Facebook\u306a\u3069\u306eSNS\u304c\u3001\u4e00\u3064\u306e\u7a81\u7834\u53e3\u306b\u306a\u308a\u3048\u307e\u3059\u3002<\/p>\n<p>BtoB\u306b\u304a\u3044\u3066\u306f\u3001SNS\u306f\u300c\u3084\u3063\u3066\u3082\u610f\u5473\u304c\u306a\u3044\u300d\u300c\u52b9\u679c\u304c\u51fa\u306a\u3044\u300d\u3068\u8003\u3048\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001Slack\u306a\u3069\u306e\u793e\u5185\u30c1\u30e3\u30c3\u30c8\u306b\u3088\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u6d78\u900f\u3057\u3001\u793e\u5185\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u3044\u3046\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306f\u65e5\u3005\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3093\u306a\u4e2d\u3001\u300cBtoB\u3067SNS\u306f\u4f7f\u3048\u306a\u3044\u300d\u3068\u3044\u3046\u56fa\u5b9a\u89b3\u5ff5\u306b\u5f53\u3066\u306f\u307e\u3089\u306a\u3044\u696d\u7a2e\u30fb\u696d\u614b\u3082\u5897\u3048\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>BtoB\u306b\u304a\u3051\u308bSNS\u306e\u6709\u7528\u6027\u3092\u8003\u3048\u308b\u3046\u3048\u3067\u610f\u8b58\u3057\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u3001\u300cBtoB\u5546\u6750\u306f\u4e00\u4eba\u3067\u306f\u8cb7\u308f\u306a\u3044\u300d\u3068\u3044\u3046\u539f\u5247\u3067\u3059\u3002BtoB\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306f\u591a\u5c64\u69cb\u9020\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u3053\u306bDMU\uff08Decision Making Unit\uff09\u3068\u547c\u3070\u308c\u308b\u8907\u6570\u306e\u4eba\u7269\u304c\u4ecb\u5728\u3057\u307e\u3059\u3002\u305d\u306e\u3053\u3068\u304c\u62e1\u5927\u3059\u308b\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u5171\u632f\u3057\u3001\u591a\u304f\u306eBtoB\u4f01\u696d\u306b\u304a\u3044\u3066SNS\u306e\u6709\u7528\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>DMU\u306f\u3001\u793e\u5185\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u8907\u6570\u306e\u4eba\u7269\u306e\u7dcf\u79f0\u3067\u3001\u305d\u306e\u69cb\u6210\u54e1\u306f\u4ee5\u4e0b\u306e5\u7a2e\u985e\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/baigie.me\/officialblog\/wp-content\/uploads\/2020\/02\/DMU.png\" alt=\"DMU\" \/><\/p>\n<p>\u300cBtoB\u3067\u306fSNS\u304c\u4f7f\u3048\u306a\u3044\u300d\u3068\u3044\u3046\u610f\u898b\u306b\u306a\u308b\u306e\u306f\u3001DMU\u306e\u4e2d\u306eDecision Maker\uff08\u4ee5\u4e0b\u3001\u610f\u601d\u6c7a\u5b9a\u8005\uff09\u304cSNS\u3092\u4f7f\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5c11\u306a\u3044\u304b\u3089\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u78ba\u304b\u306b\u3001\u662d\u548c\u304b\u3089\u7d9a\u304f\u534a\u5c0e\u4f53\u30e1\u30fc\u30ab\u30fc\u306e\u3088\u3046\u306aBtoB\u4f01\u696d\u3092\u60f3\u5b9a\u3059\u308b\u3068\u300150\u4ee3\u4ee5\u4e0a\u306e\u5e74\u914d\u306e\u793e\u9577\u3084\u5f79\u54e1\u3001\u90e8\u9577\u304c\u4ee3\u8868\u7684\u306a\u4eba\u7269\u50cf\u3068\u306a\u308a\u3001\u305d\u3046\u3044\u3063\u305f\u4eba\u7269\u304cTwitter\u3092\u7a4d\u6975\u7684\u306b\u3084\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306f\u3001\u307e\u3060\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3060\u3001\u610f\u601d\u6c7a\u5b9a\u306f\u3042\u304f\u307e\u3067DMU\u306e\u4e2d\u3067\u60c5\u5831\u4ea4\u63db\u3057\u306a\u304c\u3089\u884c\u308f\u308c\u308b\u3068\u8003\u3048\u308b\u3068\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u304cSNS\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3068\u300c\u70b9\u300d\u3067\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001DMU\u5168\u4f53\u306e\u4e2d\u306e\u8ab0\u304b\u4e00\u4eba\u3067\u3082SNS\u3092\u4f7f\u3063\u3066\u3044\u306a\u3044\u3060\u308d\u3046\u304b\u3068\u300c\u9762\u300d\u3067\u8003\u3048\u308b\u3053\u3068\u306e\u65b9\u304c\u3088\u308a\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u79c1\u305f\u3061\u306b\u3082\u3001SNS\u3068\u306f\u7121\u7e01\u305d\u3046\u306b\u898b\u3048\u308b\u5316\u5b66\u30e1\u30fc\u30ab\u30fc\u3084\u90e8\u54c1\u30e1\u30fc\u30ab\u30fc\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u304c\u6765\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u8a71\u3092\u805e\u304f\u3068\u3001\u62c5\u5f53\u8005\u304cTwitter\u3067\u79c1\u3092\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u308b\u3001\u678c\u8c37\u3055\u3093\u3092\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u308b\u77e5\u3063\u3066\u3044\u308b\u82e5\u3044\u793e\u54e1\u306b\u6559\u3048\u3066\u3082\u3089\u3063\u305f\u3001\u3068\u3044\u3046\u8a71\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3044\u3046\u30b1\u30fc\u30b9\u306e\u5834\u5408\u3001DMU\u306e\u4e2d\u3067\u3082\u610f\u601d\u6c7a\u5b9a\u8005\u4ee5\u5916\u304c\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u30c8\u30ea\u30ac\u30fc\u3092\u5f15\u3044\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3093\u306aDMU\u306e\u4e2d\u3067\u3082\u7279\u306b\u6ce8\u76ee\u3057\u305f\u3044\u306e\u304c\u3001Influencer\uff08\u4ee5\u4e0b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff09\u306e\u5b58\u5728\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u3044\u3046\u3068\u3001Instagram\u3084Twitter\u3067\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u591a\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u3053\u3068\u3092\u60f3\u50cf\u3057\u304c\u3061\u3067\u3059\u304c\u3001\u4f01\u696d\u5185\u306b\u3082\u3001\u696d\u754c\u60c5\u5831\u3084\u6280\u8853\u60c5\u5831\u306b\u7cbe\u901a\u3057\u3001\u60c5\u5831\u901a\u3068\u3057\u3066\u793e\u5185\u3067\u8a8d\u77e5\u3055\u308c\u3066\u3044\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u60c5\u5831\u306f\u3001\u4fe1\u983c\u304c\u304a\u3051\u308b\u60c5\u5831\u3068\u3057\u3066\u3001\u793e\u5185\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u305d\u3093\u306a\u5f7c\u3089\u304cTwitter\u306a\u3069\u306eSNS\u3092\u60c5\u5831\u6e90\u3068\u3057\u3066\u7a4d\u6975\u6d3b\u7528\u3057\u3066\u3044\u308b\u3068\u3001SNS\u3067\u767a\u4fe1\u3057\u305f\u60c5\u5831\u304c\u3001\u793e\u5185\u306e\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306b\u5165\u308a\u8fbc\u3093\u3067\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3084\u6210\u679c\u3078\u306e\u9053\u7b4b\u306f\u3001\u30d6\u30e9\u30a6\u30b6\u30d9\u30fc\u30b9\u306e\u30c7\u30fc\u30bf\u3067\u306f\u306a\u304b\u306a\u304b\u898b\u3048\u3066\u304d\u307e\u305b\u3093\u3002\u3044\u3064\u3082SNS\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u89e6\u308c\u3066\u3044\u308b\u3060\u3051\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u306a\u3044\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002\u5f7c\u3089\u306f\u65e5\u5e38\u7684\u306a\u60c5\u5831\u53d6\u5f97\u3060\u3051\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u306fBuyer\uff08\u8cfc\u8cb7\u62c5\u5f53\u8005\uff09\u306a\u3069\u306e\u4ed6\u306e\u4eba\u7269\u304c\u884c\u3044\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u5225\u4eba\u306b\u306a\u308b\u305f\u3081\u3001\u30d6\u30e9\u30a6\u30b6\u5358\u4f4d\u3067\u8a08\u6e2c\u3057\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u306f\u8de1\u304c\u6b8b\u308a\u306b\u304f\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306a\u3069\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790\u3092\u3059\u308b\u3068\u3001\u521d\u56de\u8a2a\u554f\u3067\u6307\u540d\u691c\u7d22\u3067\u30b5\u30a4\u30c8\u306e\u30db\u30fc\u30e0\u306b\u98db\u3073\u8fbc\u307f\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306b\u76f4\u884c\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u3001\u3068\u3044\u3046\u884c\u52d5\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u898b\u304b\u3051\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u52d5\u304d\u304c\u767a\u751f\u3059\u308b\u306e\u306f\u3001web\u30b5\u30a4\u30c8\u3078\u8a2a\u554f\u3059\u308b\u4ee5\u524d\u306b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u95a2\u4e0e\u3057\u3066\u8cfc\u8cb7\u62c5\u5f53\u8005\u306e\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u308b\u305f\u3081\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>SNS\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u3068\u3001\u3053\u306e\u3088\u3046\u306a\u8a08\u6e2c\u30c4\u30fc\u30eb\u306e\u6570\u5b57\u3092\u8868\u9762\u4e0a\u773a\u3081\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u63b4\u3081\u306a\u3044\u73fe\u8c61\u304c\u5897\u3048\u3066\u3044\u304d\u307e\u3059\u3002Direct\u304b\u3089\u306e\u6d41\u5165\u304c\u5897\u3048\u308b\u306e\u3082\u305d\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u73fe\u8c61\u306f\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306b\u60c5\u5831\u304c\u6d78\u900f\u3057\u3066\u3044\u308b\u8a3c\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e3%83%80%e3%83%bc%e3%82%af%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%81%ae%e6%88%a6%e3%81%84%e3%82%92%e6%9c%89%e5%88%a9%e3%81%ab%e3%81%99%e3%82%8b\"><\/span>\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306e\u6226\u3044\u3092\u6709\u5229\u306b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306f\u3001\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u306f\u78ba\u8a8d\u3067\u304d\u306a\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u7121\u8996\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u78ba\u5b9f\u306b\u5b58\u5728\u3057\u3001\u4eba\u306e\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u5f53\u793e\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066Direct\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304cSocial\u3084Organic\u3092\u51cc\u99d5\u3057\u305f\u306e\u306f\u3001\u305d\u306e\u8c61\u5fb4\u7684\u306a\u4e00\u51fa\u6765\u4e8b\u306b\u3059\u304e\u305a\u3001\u3082\u3063\u3068\u69d8\u3005\u306a\u3053\u3068\u3001\u591a\u304f\u306e\u3053\u3068\u304c\u3001\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u8d77\u304d\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u3067\u53ef\u8996\u5316\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u96e3\u3057\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306b\u9593\u63a5\u7684\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u81ea\u4f53\u306f\u53ef\u80fd\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305f\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u96e3\u3057\u3044\u304b\u3089\u3053\u305d\u3001\u305d\u308c\u3092\u3084\u308a\u5207\u3063\u305f\u4f01\u696d\u306b\u306f\u4ed6\u793e\u304c\u7c21\u5358\u306b\u771f\u4f3c\u3067\u304d\u306a\u3044\u512a\u4f4d\u6027\u304c\u751f\u307e\u308c\u308b\u3001\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u96e3\u3057\u3044\u304c\u6545\u306b\u7af6\u4e89\u512a\u4f4d\u306e\u6e90\u6cc9\u306b\u306a\u308a\u3048\u308b\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u6d3b\u7528\u3092BtoB\u4f01\u696d\u304c\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u304c\u305d\u306e\u7a81\u7834\u53e3\u306b\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u5f37\u3044SNS\u30a2\u30ab\u30a6\u30f3\u30c8<\/li>\n<li>\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u660e\u5feb\u306a\u30bf\u30b0\u30e9\u30a4\u30f3<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%e5%bc%b7%e3%81%84sns%e3%82%a2%e3%82%ab%e3%82%a6%e3%83%b3%e3%83%88\"><\/span>\u5f37\u3044SNS\u30a2\u30ab\u30a6\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u300c\u5148\u7a0b\u3001SNS\u306f\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u95c7\u306e\u5165\u308a\u53e3\u300d\u3068\u3044\u3046\u8a71\u3092\u3057\u307e\u3057\u305f\u304c\u3001SNS\u3092\u3084\u3089\u306a\u3051\u308c\u3070\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u4e0a\u3067UGC\uff08User Generated Contents\uff1a\u53e3\u30b3\u30df\u306a\u3069\uff09\u304c\u51fa\u306a\u3044\u3001\u3068\u3044\u3046\u8a33\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u666e\u6bb5\u306e\u4f1a\u8a71\u306b\u306e\u307c\u308b\u3088\u3046\u306a\u5f37\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3001\u8457\u540d\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308c\u3070\u3001\u81ea\u7136\u3068\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3067\u3082\u8a71\u984c\u306b\u306e\u307c\u308b\u3067\u3057\u3087\u3046\u3002\u304a\u91d1\u304c\u3042\u308b\u4f1a\u793e\u306a\u3089\u3001\u30de\u30b9\u5411\u3051\u306b\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u3067\u4e00\u6c17\u306b\u8a8d\u77e5\u3092\u62e1\u3052\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u4e0a\u3067UGC\u3092\u751f\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3060\u3001\u305d\u3046\u3067\u306a\u3044\u4e00\u822c\u306eBtoB\u4f01\u696d\u3001\u540d\u524d\u3092\u77e5\u3089\u308c\u3066\u3044\u306a\u3044BtoB\u30d6\u30e9\u30f3\u30c9\u306b\u304a\u3044\u3066\u306f\u3001SNS\u304c\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306b\u50cd\u304d\u304b\u3051\u308b\u305f\u3081\u306e\u3001\u3059\u3050\u3067\u304d\u308b\u3001\u73fe\u5b9f\u7684\u306a\u624b\u6bb5\u306b\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u7279\u306b\u62e1\u6563\u529b\u304c\u3042\u308bTwitter\u306f\u3001\u305d\u306e\u6700\u5927\u306e\u9078\u629e\u80a2\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>Twitter\u306a\u3069\u306eSNS\u904b\u7528\u8853\u306b\u3064\u3044\u3066\u306f\u591a\u304f\u306e\u60c5\u5831\u304c\u65e2\u306b\u5b58\u5728\u3059\u308b\u306e\u3067\u5272\u611b\u3057\u307e\u3059\u304c\u3001\u5f37\u3044SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u80b2\u3066\u308b\u3053\u3068\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u81ea\u529b\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u60c5\u5831\u306e\u30c7\u30ea\u30d0\u30ea\u30fc\u624b\u6bb5\u3092\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u5f8c\u8ff0\u3059\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3057\u3066\u3082\u3001\u30c7\u30ea\u30d0\u30ea\u30fc\u624b\u6bb5\u304c\u306a\u3044\u3068\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3069\u3046\u9001\u308a\u5c4a\u3051\u308b\u304b\u304c\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002SEO\u3068\u3044\u3046\u624b\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u7206\u767a\u7684\u306a\u52e2\u3044\u306f\u306a\u304f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30c6\u30fc\u30de\u306b\u3088\u3063\u3066\u306f\u3001\u4e0a\u4f4d\u9032\u51fa\u304c\u56f0\u96e3\u306a\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u305d\u306e\u305f\u3081\u306b\u5e83\u544a\u3092\u51fa\u3059\u3001\u3068\u3044\u3046\u624b\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u5f37\u3044SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u308c\u3070\u3001\u305d\u3053\u306b\u7b2c\u4e09\u306e\u9078\u629e\u80a2\u304c\u751f\u307e\u308c\u308b\u308f\u3051\u3067\u3059\u3002\u3057\u304b\u3082\u3001\u7279\u6bb5\u304a\u91d1\u3082\u304b\u304b\u3089\u305a\u3001SEO\u306e\u3088\u3046\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u5f71\u97ff\u529b\u304c\u6025\u843d\u3059\u308b\u30ea\u30b9\u30af\u3082\u307b\u307c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u5f37\u3044Twitter\u30a2\u30ab\u30a6\u30f3\u30c8\uff1d\u5f37\u3044\u30c7\u30ea\u30d0\u30ea\u30fc\u624b\u6bb5\u3092\u6301\u3063\u3066\u3044\u308c\u3070\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u4e0a\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d41\u3057\u8fbc\u3093\u3067\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c1\u30e3\u30c3\u30c8\u304c\u6d78\u900f\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u308b\u4eba\u306a\u3089\u3070\u3001SNS\u4e0a\u3067\u898b\u3064\u3051\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u793e\u5185\u30c1\u30e3\u30c3\u30c8\u3067\u3082\u5171\u6709\u3055\u308c\u308b\u30b7\u30fc\u30f3\u306f\u3001\u65e5\u5e38\u7684\u306b\u76ee\u306b\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u305d\u3046\u3044\u3063\u305f\u72b6\u6cc1\u304c\u751f\u307e\u308c\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u5546\u6750\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306e\u76f8\u6027\u3082\u3042\u308b\u306e\u3067\u3001SNS\u304c\u4e07\u80fd\u3067\u3042\u308b\u3068\u306f\u8a00\u3044\u307e\u305b\u3093\u304c\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30ad\u30c3\u30ab\u30b1\u306b\u306a\u308b\u3068\u3044\u3046\u306e\u306f\u3001SNS\u306b\u53d6\u308a\u7d44\u3080\u52d5\u6a5f\u306e\u4e00\u3064\u306b\u306a\u308a\u3048\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e8%89%af%e8%b3%aa%e3%81%aa%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84\"><\/span>\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3067\u65e5\u5e38\u7684\u306b\u60c5\u5831\u3092\u6d41\u901a\u3055\u305b\u308b\u306e\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002SNS\u4e0a\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3067\u304d\u307e\u3059\u304c\u3001\u4f8b\u3048\u3070Twitter\u306a\u3069\u3067\u306f140\u5b57\u3057\u304b\u66f8\u3051\u307e\u305b\u3093\u3002Facebook\u306a\u3089\u3082\u3046\u5c11\u3057\u81ea\u7531\u306b\u66f8\u3051\u307e\u3059\u304c\u3001Facebook\u306f\u62e1\u6563\u6027\u306b\u3084\u3084\u96e3\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u8003\u3048\u308b\u3068\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u4e0a\u3067\u65e5\u3005\u8a71\u984c\u306b\u306a\u308b\u826f\u8cea\u306a\u30d3\u30b8\u30cd\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3001SNS\u904b\u7528\u3060\u3051\u3067\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u306e\u306f\u3001\u306a\u304b\u306a\u304b\u96e3\u3057\u3044\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001SNS\u306f\u3042\u304f\u307e\u3067\u30c7\u30ea\u30d0\u30ea\u30fc\u624b\u6bb5\u3068\u8003\u3048\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u305d\u308c\u3068\u306f\u5225\u306b\u3001\u3082\u3046\u5c11\u3057\u81ea\u7531\u5ea6\u306e\u9ad8\u3044\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u904b\u7528\u3059\u308b\u306e\u304c\u826f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u7279\u306bBtoB\u3067\u3042\u308c\u3070\u3001\u4ee5\u4e0b\u306e2\u3064\u304c\u305d\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u88fd\u54c1\u30b5\u30a4\u30c8\uff08\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\uff0f\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff09<\/li>\n<li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/li>\n<\/ul>\n<p>\u8fd1\u5e74\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u3057\u3066\u306f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u65b9\u304c\u6ce8\u76ee\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u304c\u3001\u8208\u5473\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u53d7\u3051\u76bf\u3068\u3057\u3066\u3001\u4f53\u7cfb\u7acb\u3063\u305f\u516c\u5f0f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u304d\u3061\u3093\u3068\u7528\u610f\u3057\u3066\u304a\u304f\u3053\u3068\u306f\u3068\u3066\u3082\u5927\u4e8b\u3067\u3059\u3002\u305d\u3046\u3044\u3046\u610f\u5473\u3067\u3001\u88fd\u54c1\u30b5\u30a4\u30c8\u306f\u91cd\u8981\u3067\u3059\u3002\u30ef\u30f3\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4f01\u696d\u306e\u5834\u5408\u3001\u88fd\u54c1\u30b5\u30a4\u30c8\uff1d\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u88fd\u54c1\u30b5\u30a4\u30c8\u306eURL\u306f\u30c8\u30c3\u30d7\u30c9\u30e1\u30a4\u30f3\u304c\u5171\u6709\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u30db\u30fc\u30e0\u306b\u96c6\u4e2d\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30db\u30fc\u30e0\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306b\u306f\u5fc5\u305a\u305d\u306e\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u7aef\u7684\u306a\u81ea\u5df1\u7d39\u4ecb\u3068CTA\u3092\u8a2d\u7f6e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u3067\u5f97\u305f\u60c5\u5831\u3092\u5143\u306b\u8a2a\u554f\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30b5\u30a4\u30c8\u306e\u8a73\u7d30\u3092\u898b\u305a\u3001\u3044\u304d\u306a\u308a\u554f\u3044\u5408\u308f\u305b\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u5ea6\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306b\u6700\u9069\u5316\u3057\u305f\u52d5\u7dda\u3092\u3001\u30ad\u30c1\u30f3\u3068\u7f6e\u3044\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u4f1a\u8a71\u304c\u5c55\u958b\u3057\u3001\u30c6\u30fc\u30de\u3054\u3068\u306bURL\u304c\u5171\u6709\u3055\u308c\u308b\u3053\u3068\u3092\u60f3\u5b9a\u3057\u30011\u30da\u30fc\u30b8\u3067\u7279\u9577\u304c\u63b4\u3081\u308bLP\u72b6\u306e\u30da\u30fc\u30b8\u3068\u3001\u8a71\u984c\u306b\u308a\u3084\u3059\u3044\uff08\uff1d\u4eba\u3005\u304c\u77e5\u308a\u305f\u3044\uff09\u30c6\u30fc\u30de\u306b\u5408\u308f\u305b\u3066\u30ab\u30c6\u30b4\u30ea\u5206\u3051\u3057\u305f\u3001\u8a73\u7d30\u30da\u30fc\u30b8\u3067\u69cb\u6210\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306f\u3001\u7279\u5225\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u8981\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002BtoB\u306e\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3057\u3066\u304a\u3051\u3070\u3001\u57fa\u672c\u306f\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30db\u30fc\u30e0<\/li>\n<li>\u7279\u9577<\/li>\n<li>\u6a5f\u80fd\u7d39\u4ecb\uff08\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\uff09<\/li>\n<li>\u5c0e\u5165\u4e8b\u4f8b<\/li>\n<li>\u4fa1\u683c<\/li>\n<li>\u30b5\u30dd\u30fc\u30c8\uff08\u5c0e\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u306a\u3069\uff09<\/li>\n<li>\u30bb\u30df\u30ca\u30fc<\/li>\n<li>\u4f1a\u793e\u60c5\u5831<\/li>\n<\/ul>\n<p>\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3069\u306e\u3088\u3046\u306b\u4f5c\u308c\u3070\u3044\u3044\u304b\u306f\u3001\u4ee5\u524d\u516c\u958b\u3057\u305fBtoB\u30b5\u30a4\u30c8\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3082\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"p-link-module\"><a class=\"p-link-module__inner\" href=\"https:\/\/baigie.me\/officialblog\/2019\/10\/16\/btob-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span class=\"p-link-module__title\">BtoB\u30b5\u30a4\u30c8\u3092\u6210\u529f\u306b\u5c0e\u304f180\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8 | knowledge \/ baigie<\/span><span class=\"p-link-module__url\">baigie.me<\/span><\/p>\n<div class=\"p-link-module__img\" style=\"background-image: url('https:\/\/baigie.me\/officialblog\/wp-content\/uploads\/2019\/10\/BtoB.png?1582086591');\"><\/div>\n<p><\/a><\/div>\n<p>\u88fd\u54c1\u30b5\u30a4\u30c8\u306e\u3088\u3046\u306a\u5e38\u8a2d\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3057\u3063\u304b\u308a\u4f5c\u3063\u305f\u5f8c\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u7740\u624b\u3057\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<p>\u300c\u88fd\u54c1\u30b5\u30a4\u30c8\u304c\u5145\u5b9f\u3057\u3066\u3044\u308c\u3070\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3044\u3089\u306a\u3044\u306e\u3067\u306f\uff1f\u300d\u3068\u3044\u3046\u610f\u898b\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3082\u3061\u308d\u3093\u3001\u65e5\u3005\u8a71\u984c\u3092\u751f\u307f\u51fa\u305b\u308b\u5546\u6750\/\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308c\u3070\u3001\u5145\u5b9f\u3057\u305f\u88fd\u54c1\u30b5\u30a4\u30c8\u3060\u3051\u3067\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u4e0a\u3067\u5341\u5206\u306b\u60c5\u5831\u304c\u6d41\u901a\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u7279\u306b\u77e5\u540d\u5ea6\u3082\u5927\u304d\u306a\u5e83\u544a\u4e88\u7b97\u3092\u6301\u3063\u3066\u3044\u306a\u3044BtoB\u5546\u6750\u306e\u5834\u5408\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u529b\u3092\u501f\u308a\u306a\u3044\u3068\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u4e0a\u3067\u5b9a\u5e38\u7684\u306b\u8a71\u984c\u306b\u306a\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u79c1\u305f\u3061\u306e\u4f1a\u793e\u3082\u305d\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u898b\u4e8b\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>web\u5236\u4f5c\u4f1a\u793e\u3068\u3057\u3066\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u306b\u306f\u81ea\u4fe1\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3057\u3001\u305d\u308c\u3092\u3067\u304d\u308b\u9650\u308a\u8a00\u8a9e\u5316\u3057\u3066\u3057\u3063\u304b\u308a\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3059\u308b\u3053\u3068\u306f\u3084\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u305d\u308c\u3060\u3051\u3067\u306f\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u4e0a\u3067\u6bce\u65e5\u30d9\u30a4\u30b8\u306e\u3053\u3068\u304c\u8a71\u984c\u306b\u306a\u308b\u3001\u3068\u3044\u3046\u72b6\u6cc1\u306f\u4f5c\u308c\u307e\u305b\u3093\u3002\u9855\u5728\u5316\u3057\u305f\u30cb\u30fc\u30ba\u306b\u5bfe\u3057\u3066\u3001\u304d\u3061\u3093\u3068\u6574\u7406\u6574\u9813\u3055\u308c\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3057\u304b\u3067\u304d\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3001web\u5236\u4f5c\u3084web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30c6\u30fc\u30de\u3092\u6df1\u5800\u3057\u305f\u826f\u8cea\u3067\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u3001\u5f37\u3044SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u901a\u3058\u3066\u5b9a\u671f\u7684\u306b\u767a\u4fe1\u3057\u3066\u3044\u3051\u3070\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u30b5\u30a4\u30c8\u304c\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u306a\u304f\u3066\u3082\u3001\u305d\u306e\u90fd\u5ea6\u9855\u5728\/\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u60c5\u5831\u63a5\u89e6\u304c\u884c\u308f\u308c\u3001\u5f7c\u3089\u306e\u8a71\u984c\u306b\u306e\u307c\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u81ea\u7136\u3068\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306b\u3082\u6d78\u900f\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u5192\u982d\u3067\u793a\u3057\u305f\u3001Direct\u304c\u6700\u5927\u306e\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u306b\u306a\u308b\u3088\u3046\u306a\u73fe\u8c61\u304c\u8d77\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3053\u308c\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u3001\u3068\u3044\u3046\u8a71\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u7d50\u5c40\u306f\u60c5\u5831\u304c\u6d41\u901a\u3059\u308c\u3070\u3044\u3044\u308f\u3051\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u696d\u754c\u304b\u3089\u306e\u6ce8\u76ee\u5ea6\u304c\u9ad8\u304f\u30e1\u30c7\u30a3\u30a2\u306e\u53d6\u6750\u304c\u591a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u53d6\u6750\u8a18\u4e8b\u3067\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u30c6\u30ad\u30b9\u30c8\u3067\u306f\u3042\u308b\u5fc5\u8981\u3082\u306a\u304f\u3001YouTube\u3084SlideShare\u3067\u3082\u826f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u6d3b\u7528\u3068\u3044\u30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class=\"ez-toc-section\" id=\"%e6%98%8e%e5%bf%ab%e3%81%aa%e3%82%bf%e3%82%b0%e3%83%a9%e3%82%a4%e3%83%b3\"><\/span>\u660e\u5feb\u306a\u30bf\u30b0\u30e9\u30a4\u30f3<span 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